Heavy Equipment Photography Guide

When selling your machine, it is important to photograph it correctly. The below is a guide to use when advertising equipment for sale. It isn’t always possible to get these camera settings and photo positions, but it can be a useful guide to help you connect with a buyer.


  • Hold camera or phone in horizontal position for all the photos
  • Use a 4:3 image aspect ratio for size
  • Take a photo of each of the 4 corners of the machine with a focus on the side of the machine, be sure the whole machine is in the photo
  • Tires and tracks
    • Tires – take one photo of each tire
    • Tracks – take 4 photos of each track, include a clear photo of the drive sprockets and the idlers
  • Photo of the blade or buckets, front and back, and the linkage
  • 2 shots of the interior
  • 2-3 photos of the engine
  • Show any oil leaks or problem spots
  • Hour meter
  • Serial number plate
  • EPA sticker – usually on the valve cover but sometimes on the engine somewhere, by the serial number plate, or on engine door panel
  • 1-2 10 second videos of the machine running, moving back and forth and operating the hydraulics.

Information For Selling

  • Year, Make, Model
  • Attachments or options
  • Is it GPS ready (mainly Dozers/Graders)?
  • Recent track measurements
  • Work order history
  • Oil sample analysis
  • Price

Conquest Equipment can help you sell your heavy equipment! Click here to find out more about our the Conquest Connect Program.

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